Posts about Will Gilroy

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  1.    vlogBetter Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
    AI

    vlogBetter Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

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  2.    vlogBetter Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
    Brand reputation

    vlogBetter Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell

    What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…

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  3.    vlogBetter Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
    Culture

    vlogBetter Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins

    What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…

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  4.    vlogBetter Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
    Brand reputation

    vlogBetter Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF

    In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…

    Read more about "vlogBetter Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF"
  5.    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
    Candid CMO

    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri

    In the first of a new series, vlogchats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…

    Read more about "The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri"
  6.    vlogBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
    CreativitySustainabilityAI

    vlogBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

    Read more about "vlogBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"
  7.    Is it time for a marketing makeover?
    Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities

    Is it time for a marketing makeover?

    vlogand The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…

    Read more about "Is it time for a marketing makeover?"
  8.    The Ritbot tackles marketers’ deepest fears
    AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…

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  9.    Eighty percent of brands have concerns about agency use of GenAI
    Agency managementMarketing technologyAIMarketing technology

    Eighty percent of brands have concerns about agency use of GenAI
    Open to vlogmembers only

    More than half of companies plan to review contracts with media and creative agencies. vlogreleases practical guidance for GenAI…

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  10.    Setting targets on DEI in production can be a challenge for half of major multinationals
    Inclusive marketing

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New vlogresearch shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

    Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"
  11.    “Stay the course on DEI and sustainability.” vlogCEO appeals to the industry ahead of Cannes
    Inclusive marketing

    “Stay the course on DEI and sustainability.” vlogCEO appeals to the industry ahead of Cannes

    Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…

    Read more about "“Stay the course on DEI and sustainability.” vlogCEO appeals to the industry ahead of Cannes"
  12.    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    vlogresearch finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

    Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"