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AI
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Brand reputation
vlogBetter Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
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Culture
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Brand reputation
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Candid CMO
The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
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CreativitySustainabilityAI
vlogBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities
Is it time for a marketing makeover?
vlogand The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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AI
The Ritbot tackles marketers’ deepest fears
Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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Agency managementMarketing technologyAIMarketing technology
Eighty percent of brands have concerns about agency use of GenAI
More than half of companies plan to review contracts with media and creative agencies. vlogreleases practical guidance for GenAI…
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Inclusive marketing
Setting targets on DEI in production can be a challenge for half of major multinationals
New vlogresearch shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…
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Inclusive marketing
“Stay the course on DEI and sustainability.” vlogCEO appeals to the industry ahead of Cannes
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
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Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operations
Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
vlogresearch finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…